3 Tips To Make Your Website Images SEO Friendly

Using the right images for your website is crucial both for visual appeal, but also for SEO.

They convey so much about your brand. Having the right visuals can be the difference between someone reading on or moving on.

But finding the right image is only half the battle, the technical side of uploading that image can have as much of an impact on whether someone sticks around or not.

Here are 3 quick tips to make your website images SEO friendly and make sure you’re not caught out.

Image Size for SEO

Tip 1: Size Matters

Image size can impact the overall user experience of your website, along with your SEO strategy (site speed, page load, bounce rate etc.)

Therefore, it’s important to make sure you’re adjusting your images to the optimum resolution, dimensions and file size. There isn’t one rule for all but there’s an in-depth article from Flothemes here if you want to read further into it.

The key takeaways are:

Re-size your image based on where it will be used

A blog post image will need to be a different dimensions than a full width background image. There are some great Google Chrome tools which allow you to measure your screen, and inspect images to see what size they’re actually showing at.

Export your image as a jpeg around 75% quality to reduce file size

The difference between 75 and 100 is largely imperceptible on a computer screen. Test it out yourself and see!

Remove excess data to further reduce filesize

Tools like JPEG Mini and Tinypng can help you with this

Make Your Images Searchable

Tip 2: Name Your Images Meaningfully

When was the last time someone searched in google for “IMG_0083829384”?

The answer – never.

Images are searchable so make sure you’re naming your image files to something more appropriate.

Add Alt Tags To Images

Tip 3:  Add Alt Tags

They say a picture can say a thousand words. When it comes to SEO, this is where an ‘Alt Tag’ literally adds words to describe what your image is about.

Without alt tags, Google is left guessing about what your image is. This, of course, may all change as AI and image recognition software improves – but for now, it’s still sensible to make sure you are using Alt Tags.

Depending on how what your website is built with there are multiple ways to add Alt Tags – but there’s a great tutorial here if WordPress is your jam.

And there you have it! Whilst it might seem like a bit of a faff, it’s well worth investing the time into optimising your images.

If you have any questions, don’t hesitate to ask – always here to help!


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